Digital Marketing Strategies for Lighting & Controls Companies

Business Plans 20 January, 2024 No Comments

Today’s consumers are used to tapping into the market or the world through a digital window. Accordingly, they expect access to their intended products or services through different digital channels. This has fueled an exponential shift in how consumers buy, spend, save, borrow, or invest. So, what does the future hold for a successful lighting business – or any business in that matter?

A strong strategy for every digital marketing for lighting & controls company is the answer!

It’s only when you start to harness the potential of the digital edge, you will be able to provide your customers with efficient, agile, and differentiated experiences. Over the years, the lighting industry has made inroads in financial proliferation, thanks to the successful global penetration of lighting brands, products, services, etc.

Top Strategies of Digital Marketing for Lighting & Controls Company

Today’s world is one of transient relationships, shorter term commitment, and everything DIGITAL all the time. Tapping into this truth, we have gleaned out some easy yet effective digital marketing strategies, that can help your lighting company step up and sift through the digital noise. Have a look –

  • Build a Robust Website 

You have only a few seconds to engage your users’ attention. If you don’t want your leads to bounce, you should ensure that your website offers an optimal user experience. Always remember that your website is an important entity of your lighting company.

Hence, it must represent your brand, reflect your business motto, and prod your consumers or lead to count on your business. Hire the best web experts to create a user-friendly website that offers immersive digital experience.

  • Social Media is the Key  

Social media is the Internet! Through different social media platforms i.e. Facebook, LinkedIn, Instagram, etc., you can tap into the millions of established trusts, inform them about your services, and influence their purchase decisions.

Shrinking the geographical divides, social media will enable you to reach thousands of people in a short time span, convey your brand messages loud & clear, and establish trust, thereby shaping the future of your business.

  • Search Engine Optimization 

If done properly, SEO can open the floodgates of marketing opportunities for your lighting company. Search Engine Optimization is a highly prevalent process that can boost your website’s visibility on Google SERP, maximize your website traffic, generate more leads, and drive more sales. Using different SEO techniques, you can create more awareness about your company, and accelerate your brand’s online reach.

  • Keep up with Your Customers 

How is your business doing? Are your products being well-received by your customers? To get to know all these, you must check your customer reviews as frequently as possible. This apart, you must invest time and effort in managing your consumers’ reviews.

Negative feedback can take a toll on your overall sales. Just 3 negative feedback are equal a whopping 59% loss in a business! Hence, take your customers’ words seriously, pay attention to their demands, and bring the necessary service/product enhancement accordingly to save your brand from getting a bad rap!

  • Partnership and Collaboration 

Another effective strategy for a result-yielding digital marketing for lighting & controls company is to collaborate with the frontrunners of your targeted lighting industry. To gain real value for your brand, you must provide value to the top-tier brands in exchange.

Besides the top names in the lighting industry, you should also focus on collaborating with designers, contractors, and architects to integrate your services or products into their projects. Backed by such partnerships, you can expand your customer reach, delete chaos, and boost sales.

There is a whole world of opportunities if you want to supercharge your business outcomes. And these basic yet strong strategies can help you conquer your milestones!

Join the World’s Best Marketplace for Lighting Companies looking for Expertise

Connecting with companies and subject-matter experts in the Lighting industry!

Follow on
Larry E. Smith

With over thirty years of dedicated involvement in the lighting industry, I bring a wealth of experience spanning various facets, including new business startups, business development, sales, sales management, and general management within the realms of lighting manufacturing, distribution, and turnkey lighting contracting services.