Blog

Larry E. Smith
Jan 15, 2024
Business Plans No Comments

Expanding Horizons: Proven Strategies for...

No matter at which stage your lighting business is – at a nascent stage, at a booming phase or it’s already established – you should not leave even a single stone unturned to ensure that it keeps on thriving. But how will you ace it? One of the best ways to expand the horizons of […]

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Larry E. Smith
Jan 05, 2024
Business Plans - Local Jobs/ Services No Comments

In the Spotlight: Becoming a...

For every booming company – be it a lighting brand or any other business – it’s a herculean challenge to create a niche for themselves. Just like any other industry, the realm of lighting is swiftly evolving, and with every new trend or demand coming to the fore, the competition between different brands is increasing. […]

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Larry E. Smith
Jan 05, 2024
Sales & Marketing No Comments

Mastering Growth: Insights from Sales...

How to be on the right side of business and boost the overall sales of your lighting company – are you stuck in a dilemma of this sort? Always remember that increasing your sales isn’t just about making profit; it’s how you make profit with an intimidating goal. And putting this idea into practice is […]

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Larry E. Smith
Jan 03, 2024
Sales & Marketing No Comments

Shining Brighter: Enhancing Sales Effectiveness...

Do you own a lighting company? Are you looking to etch a mark in the lighting industry by responding in real time to future challenges, advancing your marketing strategies, and illuminating the future of your business? Always remember that each choice you make should align with your long-term goals and visions so that you can […]

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Larry E. Smith
Jan 02, 2024
Advertising - Marketing Strategy No Comments

Bring Success in the Sales...

Exceptional results from your marketing strategies and efforts start with an empowered sales effectiveness and sales training team. And great experience is determined by the sum of every step you take to improve the offerings of your lighting company and boost all the interactions that your brand will have with your consumers. To be more […]

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Larry E. Smith
Dec 28, 2023
Education & Tutoring No Comments

Subject Matter Experts in Lighting...

The lighting industry has a crucial role to play in today’s world where sustainability, innovation and intelligence are shifting technological transformation into high gear. With the swiftly growing demands for aesthetically appealing and energy-efficient lighting solutions, the need for skilled and truly knowledgeable subject matter experts has also reached the sky. There is no slump […]

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Larry E. Smith
Dec 27, 2023
Advertising - Branding - Business Plans - Internet Marketing No Comments

Unlocking Success: Sales Improvement Strategies...

“Search for – “How to boost the overall sales and ROI of your lighting company” – on the Internet, and you will be bombarded with an inordinate amount of information. If chosen right, the right sales and marketing strategy can be instrumental in shaping the future of your business and staying ahead in today’s fast-changing […]

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Larry E. Smith
Dec 05, 2023
Fractional Hiring - Human Resources No Comments

How to Deal with Budget...

The imperative to do more with less in uncertain times is prompting businesses to reduce spending.  How should you deal with the challenge of budget cuts? As with any business problem, you must start with data and be both strategic and transparent about your actions. It is possible to not just survive but even thrive in […]

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Larry E. Smith
Oct 25, 2023
Business Services No Comments

Introducing Our Portfolio of Lighting...

Are you seeking professional guidance to re-invigorate your business strategies and create a path to success?  Look no further!  We are thrilled to announce the availability of our exceptional group of lighting experts who specialize in lighting consulting.  With this expertise, we can help you in various aspects of your organization and optimize your processes […]

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Larry E. Smith
Oct 25, 2023
Business Services No Comments

Online Platform Solves the Challenge...

In the dynamic world of the lighting industry, companies often face the challenge of finding qualified experts with the specific knowledge and skills required for their projects. This arduous task of identifying and connecting with the right professionals can impede progress and hinder the potential for success. However, this challenge can be effectively overcome with […]

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