The lighting industry has a crucial role to play in today’s world where sustainability, innovation and intelligence are shifting technological transformation into high gear. With the swiftly growing demands for aesthetically appealing and energy-efficient lighting solutions, the need for skilled and truly knowledgeable subject matter experts has also reached the sky. There is no slump […]
READ MORE“Search for – “How to boost the overall sales and ROI of your lighting company” – on the Internet, and you will be bombarded with an inordinate amount of information. If chosen right, the right sales and marketing strategy can be instrumental in shaping the future of your business and staying ahead in today’s fast-changing […]
READ MOREThe imperative to do more with less in uncertain times is prompting businesses to reduce spending. How should you deal with the challenge of budget cuts? As with any business problem, you must start with data and be both strategic and transparent about your actions. It is possible to not just survive but even thrive in […]
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