Project Desciption

The intent of this project is to drive targeted lead generation, enhance engagement with potential clients, and increase the number of sign-ups and active project posts on the Connected EXPERTISE platform. This approach leverages direct and personalized marketing tactics to reach decision-makers in relevant lighting industry, aiming to establish a strong market presence and achieve significant growth for the platform. 

Key Objectives of the Plan

1. Lead Database Development: Creating a segmented database of potential leads by vertical (manufacturer, distributor, agent or contractor), role, and interest level, enabling targeted outreach efforts.
2. Email Marketing Campaigns: Designing and executing email campaigns to introduce the platform to potential leads, showcasing its unique selling points (USPs) and encouraging sign-ups.
3. Cold Calling Strategy: Developing scripts to use to effectively communicate the platform’s value through cold calls.
4. LinkedIn Outreach: Using LinkedIn for direct outreach to potential leads with personalized messages, leveraging the platform’s networking capabilities.
5. Account-Based Marketing (ABM): Implementing ABM strategies for high-value prospects with personalized marketing campaigns and sales outreach, focusing on converting top accounts.
6. Personal Participation: Execute the plan while encompassing the outlined key components of the plan.

Budget

The budget is an estimate only.  Each expert quoting on the project will be asked to establish a budget number for the project along with an estimated number of weeks to complete. 

Success Metrics

1. Increase in platform sign-ups and active users.
2. Active project postings on the platform.
3. Activity on LinkedIN encouraging postings and comments.