Profile of David Gordon

David Gordon President
30 years experience USA

Channel Marketing Group helps manufacturers, distributors, reps / agents and others connected to the electrical and lighting industry gather insights, evaluate opportunities, and drive performance.

We consult with companies to support strategy development, conceive marketing strategies, execute channel initiatives and capture market research … all to deliver ideas that generate results.

We’ve helped lighting companies determine the size of their market as well as their market share; reviewed, evaluated and research sales agents (lighting agents and supply reps); developed distribution programs; designed channel development, marketing, and branding strategies; gained customer and sales insights; and more.


Key areas include annual / multi-year strategy, determining market size and market share, channel branding, demand generation, capture agent and distributor input and more.. For more information, go to http;//, visit our electrical industry blog at or check out our lighting publication,

Work History (0)

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Work Experiences

  • President

    Channel Marketing Group

    February 2001 - Now

    Assist clients solve issues that relate to gathering customer / channel input and inhibit sales. We develop strategies to drive demand, generate insights and deliver results.

    Our focus is the “front of the house”. We focus on providing market insights, customer insights and develop demand generation initiatives. If you’re asking “what is the size of our market (or what is our market share)” or “what do our customers think about us?”. Or perhaps you’re thinking about a product launch or need ideas for channel strategies? We can help.