Channel Marketing Group helps manufacturers, distributors, reps / agents and others connected to the electrical and lighting industry gather insights, evaluate opportunities, and drive performance.

We consult with companies to support strategy development, conceive marketing strategies, execute channel initiatives and capture market research … all to deliver ideas that generate results.

We’ve helped lighting companies determine the size of their market as well as their market share; reviewed, evaluated and research sales agents (lighting agents and supply reps); developed distribution programs; designed channel development, marketing, and branding strategies; gained customer and sales insights; and more.

Key areas include annual / multi-year strategy, determining market size and market share, channel branding, demand generation, capture agent and distributor input and more.. For more information, go to http;//www.channelmkt.com, visit our electrical industry blog at http://www.electricaltrends.com or check out our lighting publication, www.uslightingtrends.com.